Senior User Experience Architect
I I have been working as an IA/UX Architect or Designer for more than 2 decades with the past 12 years as a Lead UX at IBM. My experience ranges from mobile, web, web applications, e-commerce, enterprise systems, reporting and analytics platforms, intranets, product and services lead generation, media sites, online forums, and content management and customer relationship management systems.
As a Lead UX I work directly with the client to create, manage, and facilitate the discovery, design, testing, and implementation of the product using empathy for the users and a clear understanding of user-centered design.
My background is in web development, project management, and psychology. I am from New York, but currently live in St. Croix in the US Virgin Islands with 2 dogs and 3 cats.
Most Recent Work
-
UPS Supply Chain Symphony
Experience Lead for the UPS Supply Chain Symphony B2B website. Worked closely with Product team to enhance the usability and scale of the recently launched MVP version. Conducted competitive and design system research, proposed IA/UX strategy and improvements, collaborated on detailed requirements gathering and created wireframes.
-
US Bank
User Experience Architect for B2C personal credit card, checking, and CD pages. Created wireframes , migration mapping to new AEM design system, and led pitch process for new components.
Case Studies
-
IBM Watson Health, Micromedex with Watson
Micromedex was the first Watson Health product page to be selected to migrate to a new EPP (Enhanced Product Pages) Drupal based IBM Cloud templated design system. This new design system consisted of copy, design, and UX guidelines for each page/tab type and band section within the page. In addition, a new content document structured for the Drupal templates was being instituted and the hybrid agile team workflow was being adjusted for this new process.
-
IBM Support, Support Search with Watson
tbd
-
IBM DBG, Digital Offering Funnel
What should we know about the services you provide? Better descriptions result in more sales.tbd
Portfolio
-
IBM Watson Health, Micromedex with Watson
Micromedex was the first Watson Health product page to be selected to migrate to a new EPP (Enhanced Product Pages) Drupal based IBM Cloud templated design system. This new design system consisted of copy, design, and UX guidelines for each page/tab type and band section within the page. In addition, a new content document structured for the Drupal templates was being instituted and the hybrid agile team workflow was being adjusted for this new process.
-
IBM Digital Business Group, Digital Offering Funnel
As the Lead UX Designer, I was brought on to design an end-to-end reporting and analytical platform for the Digital Business Group digital offering portfolio. This platform provided insights into the discoverability, lead generation and orders generated from IBM offerings as part of a digital business model. The platform provided high-level management views as well as deep-dive insights to recognize top performing offerings and areas of investment. It included KPIs to follow the customer journey from visits and page engagement through
-
IBM Supplier Connection
Supplier Connection was a portal sponsored by IBM, Bank of America, Citigroup, Pfizer, and UPS that provided a single streamlined online application site for small companies to apply to do business with them.
As the Lead UX Designer, I was tasked with unpuzzeling the previous problematic external agency designs, doing a UX Analysis to detect site issues after recently moving to Bluemix, and fully flushing out the user task flows for all user roles to analyze and determine problems and gaps. -
Weight Watchers
Information Architect for the rollout of their new ProPoints plan. This included translating ProPoints business rules into requirements. Conducting a UX content, flow, and functionality assessment to document all impacted areas and creating new task flows and wireframes to illustrate the changes.
-
Volvo - V60 Cross Country What Matters Minisite
UX Specialist for the Grey Group on the Volvo - V60 Cross Country What Matters hybrid adaptive minisite and interactive map experience. Responsible for requirements gathering, competitive and exploratory research, SME interviews, determining technical feasibility of concepts, wireframes, and QA of final product.
*Only mobile version pdf available
-
IBM Portal for US Federal Government
As the Lead UX Designer, I conducted a formal competitive analysis and presentation to better understand how the IBM US Federal website measured up to their top competitor websites in key priority criteria determined by user feedback and business development. We then used this information to determine if a full site redesign and restructure was needed.
